One of the most important services in the business world is accounting. Every business from top Fortune 500 companies to small corporations need accounts because they help to balance a business’s books and keep that company on the right track financially.
Free Promotional Items
To start promoting your new accounting business in the local area you should have promotional items created that have your business name, logo, phone number and website address printed on them. Some of the best promotional items that business owners use every day are: promotional pens, calendars, day planners, note pads and coffee cups.
Once the promotional items are printed up the next step is to mail or hand deliver one promotional item to businesses in your local area. Each promotional item should include an offer for a “free consultation”. This will entice the business owner to contact you, especially if they are interested in saving money off their current accounting services.
Inside Sales
Hire an inside sales person to contact local business owners. In this day and age, inside sales is still one of the most effective forms of promotion for any business and it will generate your business at least 1 new potential customer per day. The questions that your inside sales person should be asking the businesses that they call are:
• Does your business have an accountant to take care of your accounting needs?
• Is your business satisfied with your current account or accounting system?
After asking one or both of these simple questions, your inside sales person should sit back and let the business owner do the talking. Why is this step important? The more chances a potential customer has to talk about the problems with their existing services, the more opportunities an inside sales person has to convenience them about why they should set an appointment for a free consultation with you.
